Product Pricing – a startup dilemma

Revenue models depend on pricing. And pricing is one big unknown for most startups. How much do I charge? If I charge low, I will have lost an opportunity – if I charge high I may lose a customer. So what do I do? Actually price is not one number. It depends on the customer’s willingness to pay. This varies widely. A smart company must take full advantage of this. Customers are different…Read more

Look before you leap – a good startup mantra

We met a startup company recently who wanted to sell their company having burnt their initial seed funding . They had been working on a great idea for the last 18 months, had got funding but  was now broke. Here is their sad story… X, a team of youngsters left their jobs to become entrepreneurs. Their idea was to create an exchange platform for sourcing professionals. The idea was to connect professionals with knowledge…Read more

Passing the balloon – the new age game

 Flipkart is valued at $ 10BN in 2014 :  2013 head line  “…Flipkart revenue growth 5X as loss doubles”. AirBnB valued 20 times sales at $13 BN; WhatsApp, not been able to charge a dime for its service valued at $19BN. Dropbox and Uber and many more visited by the same fairy. Footfalls, hits, sticky hits and traction . Words that would make Warren Buffet cringe. When Berkshire Hathaway invests in Coke, it…Read more

The mythical Elevator pitch

All entrepreneurship classes teach about the elevator pitch – those 60 seconds worth of time the investor gives you that makes or breaks your dream. Do you really think an investor is a fool to open the door to a smart aleck that gives him a 60 second pitch? If Mark Zuckerberg had made the mistake of making an elevator pitch it would have been “..I am a Harvard Grad who has created…Read more

Five Mistakes startups make…

(1) Trying to create the perfect product X was way ahead of the times. He realised, before anybody else, the huge potential for a jobs portal in what he believed would be a rapidly growing web economy. This was at the turn of the millennium- 2000. He spent 3 years and over 10 Million INR (money borrowed from friends) , creating the perfect job portal. 190Read more
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