The deadly Game of Unicorns

  The latest term doing the rounds is Unicorns – startups with $ 1Billion valuation. There is great excitement that India has 8 of the worlds 107 Unicorns[1].  Every emerging startup looks at these companies with reverence. Their founders are the darlings of the media. But lurking in the shadows is a sinking feeling – is this for real ? Are these companies going to be game changers for the economy or are…Read more

Control Metrics-A Startups Lifeline

    Running a   company, especially a startup is like driving a rally car on a treacherous route. You cannot loose control, even for a moment. Your eyes must stay focused on critical parameters (a)the road ahead (b)the speed of travel, and (c) the rate of fuel burn. In the same manner, when driving a startup also, the entrepreneur must have his eye on key numbers. These are known as control metrics.…Read more

Satyam Raju and his 5 Character Flaws

  Ramalinga Raju is a very creative (and probably good) man. Such a shame that this talent, instead of blossoming to something good, had to lose so badly to obvious character flaws. The Satyam fraud -in just 5 lines: Create fictitious revenue and expenses and show non-existent profits Offload own shares that soar as a consequence and gain real profits Invest gains in low priced land that are earmarked for city’s master plan…Read more

Is there a need out there for my product or service?

Author: Sudha Chandran - content editor, startupbuddyin “The Best Entrepreneurs Don't Come Up With Great Ideas, They Solve Market Needs,” reads the title of a Blogpost (dated May 5th, 2013) on An interesting title indeed, and - perhaps at first glance - one that seems to contradict most people’s traditional understanding of an entrepreneur’s role. It is generally believed that an original, innovative or unusual idea is imperative to making a success of a…Read more

The world we live in

The world remains the same - we see it differently and that is what makes our lives different. There is the eternal cynic who sees only darkness, conspiracies and injustice- and talks and tweets and posts about these. The world doesn't change as a consequence. But, for a moment when one reads the tweets or posts one shares the cynic's sadness and moves on. The world remains the same- the cynic continues through…Read more